The GWTNext was a new brand focused on global workforce transformed was started by Laura Goodrich, a thought leader in workforce transformation space. She and GWTNext Co-founder reached out to Mont Pier to help with content and launch of GWTNext.
To give it good visibility at launched Mont Pier conceptualized an influencer roundup post.
This launch blog post featured 24 Future of Work experts including Don Tapscott (a LinkedIn Influencer).
Got these influencers to share the posts and garnered 100s of shared – pretty good for a newly launched blog with zeo audience in the beginning.
Process: First we made a list of influencers to target to reach out. Then created another balanced list. This list included a list of influencers who had some common connect with the GWTNext founders and others that had planned to do a cold outreach.
After the blog post was done – we reached out to influencers to share the blog post with them. We also requested them to share. Many of them obliged fulfilling our objective of getting visibility and shares for the content, new blog and GWTNext.com site.
GWTNext also took the responsibility of publishing on GWTNext Blog. Here is a sampling of other blog posts from the GWTNext Blog created by Mont Pier team:
How to Build an Agile Workforce
Barriers to Business Agility and Insights on How to Break Them
How To Grow Your Business With Virtual Teams