This ebook was conceptualized to promote Steven Pressfield’s Do the Work
The idea was to encourage a wide variety of global readers to download and read No Idling and get them exposed to the Do the Work and Steven Pressfield.
A global team of curators worked on finishing and launching this ebook in less than a week – led by Mohit. Once launched the book witnessed 1000s download in 3 days up to the launch.
Even after the launch – the No Idling book took life of its own and continues be shared by people and show up like this recent (March 2016) Slideshare deck.